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Google's enormous impact straddles the worlds of technology, marketing, finance, media, culture, dating, job-hunting, and just about every other sphere of human interest. And no one is better qualified to explain this entire phenomenon than John Battelle, the acclaimed Silicon Valley journalist who co-founded Wired and founded The Industry Standard.
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In this fascinating narrative of the past, present, and future of search, Battelle draws on more than 350 interviews with executives at Google, Microsoft, Yahoo!, and other companies, including Google founders, Larry Page and Sergey Brin and CEO, Eric Schmidt. Battelle explores how search technology works, the amazing power of targeted advertising as a business model, and the frenzy of the Google IPO when the company tried to rewrite the rules of Wall Street and declared, "don't be evil" as one of its core goals. For anyone who wants to understand how Google succeeded and what its success means for all of us, "The Search" is indispensable.
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